ChatGPT is like a research analyst that works on-demand. It helps you quickly
gather information,
spot patterns, and
generate summaries — without needing to comb through hundreds of sources yourself.
Key Benefits:- Saves hours of manual research
- Offers insights in real time
- Adapts to any niche or audience
- Helps shape strategies and positioning
- Works with both GPT-3.5 (free) and GPT-4 (more accurate)
Before you begin, make sure you have:
1. An OpenAI Account - Free users get access to GPT-3.5
- Paid users (ChatGPT Plus) get GPT-4 for deeper insights
2. A Clear Research Goal Know what you want to learn.
Examples:
- “What are the top pain points for small business owners?”
- “How does [competitor] position their service?”
3. Some Background Context (Optional but Helpful) ChatGPT does better with more direction.
Think:
- Your industry
- Audience segment
- Geographic market
- Competitor names
Log in, and choose GPT-3.5 or GPT-4.
Example prompt:
“I’m launching a fitness app for busy professionals. What are common pain points they face with existing apps?”
This gives ChatGPT direction and focus.
Prompt:
“Who is the ideal customer for a fitness tracking app targeted at professionals in their 30s?”
ChatGPT can identify demographics, needs, behaviors, and goals.
Prompt:
“What are the top frustrations people have with fitness apps?”
Use this to guide product development or marketing messaging.
Prompt:
“What are current trends in health and fitness for professionals?”
ChatGPT can summarize what’s gaining traction in your niche.
Prompt:
“Give me a SWOT analysis of MyFitnessPal.”
Or: “Compare MyFitnessPal and Fitbit — what are their strengths and weaknesses?”
Great for finding gaps or positioning angles.
Prompt:
“What questions might a customer ask before downloading a fitness app?”
This can help you improve landing pages, FAQ sections, and onboarding.
Prompt:
“Write a short value proposition for a fitness app aimed at busy professionals.”
Follow up with:“Can you make it more persuasive?” or “Make it sound more casual.”
Prompt:
“Summarize everything we’ve learned into key insights.”
Useful for building slides, sharing with teams, or making decisions.
Prompt:
“What else should I consider when researching the fitness app market?”
This ensures you don’t overlook something critical.
Take your research further:- Validate insights with real data (surveys, Google Trends, etc.)
- Use ChatGPT to draft survey questions
- Ask for content ideas based on pain points
- Request chart/table formats for presentation use
- Feed in your product features and ask for feedback or positioning help
Startup Ideation
Quickly test market fit, explore gaps, or refine a pitch.
Marketing Strategy
Build personas, test ad copy, or create messaging frameworks.
Product Development
Spot customer needs before you build — or pivot quickly.
Competitor Research
Understand what others are doing and how to differentiate.
Prompt Used:
“I’m building a SaaS tool that automates bookkeeping for solopreneurs. What should I research before launch?”
Result:
ChatGPT helped identify the target audience, pain points (confusing tax rules, lack of time, fear of audits), major competitors, and value-driven messaging ideas.
Impact:
The founder refined their landing page and positioning before launch — saving weeks of manual research and making their offer clearer.
In just minutes, you can explore audiences, analyze competitors, and test messaging ideas without leaving your browser.
Just ask the right questions — and let the research come to you.
