Update Your HubSpot Contacts Using New Mailchimp Subscribers with Zapier

Mar 21 / Ashley Gross

Overview

Maintaining accurate and updated contacts across different platforms is crucial for effective email marketing and CRM management.

Manually updating HubSpot contacts when you gain new Mailchimp subscribers can be tedious and prone to errors.

Automating this integration using Zapier simplifies this task, ensuring that your HubSpot CRM stays synchronized with your email marketing subscriber list.

What You’ll Learn:
 â€˘ How to automatically create or update HubSpot contacts from new Mailchimp subscribers using Zapier
 â€˘ Setting up integration between Mailchimp and HubSpot
 â€˘ Practical applications for CRM and email marketing
 â€˘ Best practices for seamless automation

Why Automate Mailchimp to HubSpot Integration?

Keep Data Consistent
Automatically sync subscriber information between Mailchimp and HubSpot, maintaining consistency and accuracy across your databases.

Save Valuable Time
Reduce the hours spent manually transferring subscriber data, allowing your team to focus on more strategic tasks.

Enhance Customer Engagement
Quickly update CRM data to leverage better personalized marketing strategies and timely follow-ups.

 What You’ll Need:

• A Mailchimp account
 â€˘ A HubSpot CRM account
 â€˘ A Zapier account
 â€˘ Existing or new subscriber list in Mailchimp
 â€˘ Zapier connected to both Mailchimp and HubSpot

Step-by-Step: Creating or Updating HubSpot Contacts from Mailchimp Subscribers

Step 1: Create a New Zap

• Log in to your Zapier account.
 â€˘ Click on “Create Zap” to initiate your automation.

Step 2: Set Mailchimp as the Trigger

• Trigger App: Mailchimp
• Trigger Event: New Subscriber
• Connect your Mailchimp account.
• Choose the audience (list) you want to monitor for new subscribers.
• Click Continue and test the trigger to confirm connectivity.

Step 3: Set HubSpot as the Action

• Action App: HubSpot
• Action Event: Create or Update Contact
• Connect your HubSpot account.
• Map subscriber details from Mailchimp (e.g., email, first name, last name) to corresponding HubSpot fields.
• Click Continue.

Step 4: Test the Integration

• Zapier sends test subscriber data to HubSpot.
 â€˘ Check your HubSpot CRM to ensure the contact was correctly created or updated.

Step 5: Activate Your Zap

 â€˘ Once testing is successful, click “Publish Zap”.
 â€˘ New Mailchimp subscribers will now automatically appear or update contacts in HubSpot.

Optional Enhancements:

1. Segment SubscribersAutomatically categorize new subscribers within HubSpot using tags or lists.

2. Automated Follow-ups
Set up subsequent email sequences in HubSpot triggered by subscriber activities.

3. Lead ScoringAutomatically adjust contact lead scores based on their subscription data and engagement.

Practical Applications

Real-time CRM Updates
Sales and marketing teams receive instant access to new subscriber data for timely follow-ups.

Improved Email Campaigns
Target personalized campaigns effectively using synced subscriber details.

Enhanced Customer Insights
Leverage synchronized data for better analytics and informed decision-making.

Case Study: Boosting Marketing Efficiency with Automated CRM Updates

Challenge
A marketing agency struggled with maintaining accurate customer profiles due to delays in manually updating CRM data.

Solution
Implemented automated integration via Zapier between Mailchimp and HubSpot.

Results
 â€˘ Achieved 100% CRM data accuracy
 â€˘ Increased marketing productivity by over 50%
 â€˘ Improved email open rates and campaign performance through timely and personalized communication

Best Practices for Integrating Mailchimp and HubSpot with Zapier

• Regularly audit Zapier workflows to maintain optimal performance.

• Keep subscriber forms streamlined to improve data quality.

• Use HubSpot custom fields effectively to capture comprehensive subscriber insights.

• Periodically review and refine automation triggers and actions based on campaign analytics.

Start optimizing your Mailchimp and HubSpot integration today!

Automating your Mailchimp subscriber data to HubSpot using Zapier not only saves time but enhances your overall marketing effectiveness. Begin today to improve your workflow and customer engagement.