Repurposing content with AI and AI agents helps you:
- Multiply content output without adding manual effort
- Maintain consistent messaging across platforms
- Reach audiences in multiple formats (blogs, posts, newsletters, videos)
- Save hours on repetitive tasks, freeing your team to focus on strategy
AI task: Identify a high-value piece of content to serve as your source — such as a webinar, podcast, long-form article, or video.
Tip: Choose content with clear insights or actionable takeaways; this ensures meaningful repurposed outputs.
AI task: Use AI tools like ChatGPT, Jasper, or Copy.ai to summarize your source content into key points, themes, or quotes.
Deliverable: A structured outline or bullet-point list to guide all repurposed content.
AI task: Use AI to create multiple content formats:
- Articles/Blog posts: Expand on key ideas
- Social media posts: Short, engaging snippets
- Newsletters: Summarized insights
- Video scripts or captions: Condensed for visual content
- Tools: ChatGPT, Writesonic, Copy.ai, Pictory (for video scripts)
AI agent task: Set up an agent using platforms like
Zapier,
n8n, or
Make (
Integromat) to automate repetitive tasks:
- Pull AI-generated content and format it for different platforms
- Schedule posts to social media
- Send newsletters or email drafts
- Organize assets into a content calendar
Tip: Ensure the agent has access to your CMS, email platform, and social accounts.
AI task: Generate graphics, carousels, thumbnails, or video clips from key quotes or insights using AI tools like
Runway or
Synthesia.
AI agent task: Automatically insert visuals into social posts, slides, or newsletters according to your content calendar.
Human task: Check AI outputs for tone, style, and accuracy. Make adjustments to align with brand voice.
AI agent task: Highlight inconsistencies or flag content for review before publishing.
AI agent task: Use automation to post content across platforms according to your calendar.
Examples:
- Publish LinkedIn and X posts
- Upload blog posts to CMS
- Send newsletters at optimal times
Tip: Start with automated scheduling for a single platform, then expand.
AI agent task: Track engagement, clicks, conversions, and audience interactions. Some agents can even generate performance reports.
Human task: Analyze trends and adjust content strategy accordingly.
Optional AI enhancement: Use AI to recommend which content formats or topics to prioritize next.
- Add voice and style profiles in AI tools for brand consistency
- Connect AI agents to analytics dashboards to feed insights back into content creation
- Automate cross-channel posting for unified campaigns
- Include competitor content analysis to inspire new angles
- Start with one high-value piece of content before scaling
- Keep humans in the loop for quality control
- Maintain a simple content calendar for organization
- Regularly review AI outputs and performance metrics
A marketing team used a 20-minute webinar as their source content.
Workflow:
- AI summarized key points.
- AI generated 4 blog posts, 6 social media posts, and 2 newsletters.
- AI agent scheduled posts and emails automatically.
Results:
- Engagement increased by 50%
- Time spent on content creation dropped by 65%
- Team focused on strategy instead of repetitive content tasks
Lesson: Combining AI with AI agents lets you scale content efficiently without sacrificing quality.
It’s about consistency, scale, and strategy.
AI generates the content, while AI agents automate workflows, freeing your team to focus on creativity and audience engagement.
By combining these tools, you can transform a single asset into a month of content while maintaining brand quality and maximizing reach.
