Post New RSS Feed Items to Your Facebook Page with Zapier

Mar 21 / Ashley Gross

Overview

Sharing your latest content on Facebook helps keep your audience engaged—but doing it manually every time a new blog post or video drops? That’s a recipe for burnout.

With Zapier, you can build a simple automation that instantly posts new RSS (Really Simple Syndication) feed items to your Facebook Page. Whether you’re publishing blog posts, YouTube videos, or news updates, this automation saves time and keeps your page active.

What You’ll Learn:
• How to automatically post new RSS items to your Facebook Page using Zapier
• Connecting your RSS feed and Facebook Page in Zapier
• Practical ways to use this automation for content marketing
• Pro tips and best practices

Why Automate RSS to Facebook Posting?

Save Time
Set it and forget it—Zapier handles the posting every time there’s a new item in your feed.

Stay Consistent
Keep your Facebook Page fresh with updates even when your hands are full.

Drive More Traffic
Share content in real-time to engage your Facebook audience and increase visibility.

What You’ll Need:

 â€˘ An active RSS feed (from a blog, podcast, or news site)
 â€˘ A Facebook Page you manage
 â€˘ A Zapier account
 â€˘ Permissions to connect Zapier to both your RSS and Facebook Page

Step-by-Step: Post New RSS Items to Facebook Using Zapier

Step 1: Create a New Zap

• Log in to Zapier and click “Create Zap.”

Step 2: Set RSS as the Trigger

 â€˘ Trigger App: RSS
 â€˘ Trigger Event: New Item in Feed
 â€˘ Paste in your RSS feed URL.
 â€˘ Test the trigger to make sure Zapier can pull a recent item.

Step 3: Set Facebook Pages as the Action

 â€˘ Action App: Facebook Pages
 â€˘ Action Event: Create Page Post
 â€˘ Connect your Facebook account.
 â€˘ Select the Page where you want to post.
 â€˘ Customize the message using data from the RSS feed (e.g., title, link, summary).
 â€˘ Test the action to preview your post.

Step 4: Publish Your Zap

 â€˘ Once testing is successful, click “Publish Zap.”
 â€˘ Now, every time a new item appears in your RSS feed, it will automatically post to your Facebook Page.

Optional Enhancements:

 1. Add filters to only post items that meet certain criteria (e.g., keywords or categories)

 2. Shorten links with Bitly or Rebrandly in between

3. Use a delay to schedule the post at a better time

Practical Applications

Blog Promotion 
Instantly share new blog posts to drive traffic from Facebook.

YouTube Channel Updates
Share new video uploads with thumbnails and direct links.

News Curation
Auto-post industry updates or niche news to keep your audience informed.

Case Study: How a Content Creator Saved 10 Hours Monthly

Challenge
A solo content creator was manually sharing each new blog and podcast update to Facebook.

Solution
They set up a Zap to automatically post from their RSS feed to their Facebook Page.

Results
 â€˘ Saved over 10 hours per month
 â€˘ Increased Facebook post consistency by 100%
 â€˘ Grew social traffic to their site by 35%

Best Practices for RSS + Facebook Posting

1. Make your post message engaging—don’t just paste the title. Add a hook or emoji.

2. Use filters to avoid posting duplicate or low-priority items.

3. Check the formatting with every new content type (blog, podcast, video).

4. Keep an eye on your Facebook engagement to adjust timing or message style.

Using Zapier to post RSS feed updates to your Facebook Page helps you stay visible without lifting a finger. Set it up once and keep your followers in the loop every time you publish.